PROJECT TITLE Eurochiq
MEDIUM clothing textiles
DISCIPLINES graphic design / illustration / pattern design
As an added project to my internship at Bas Kosters Studio, I decided to try my hand at designing my own fabric prints, inspired by the many yards of colourful designer fabrics I’ve handled during my time at the studio. I’ve encorporated my love for both colour and order in these prints. I’m also a big fan of using pop cultural references in my work: using classic well known elements and icons in a different context, in order to change their meaning and significance. In this case I’ve rebranded classic fashion icons as cheap run-of-the-mill items. Eurochiq is my tribute to the international Euroshopper brand, which was a design classic in the Dutch Albert Heijn supermarkets for ages, but sadly got replaced by a more colourful, but less exciting version. It features the IT-bag with several Haute Couture fashion icons in it. High class items on a low budget design, all in the striking red & white colours that put it in a different perspective. Aimed at contemporary grown-ups, who are not willing to settle for monotone uni-coloured fashion.