PROJECT TITLE Dorèl Xtra Bold
DISCIPLINES animation / graphic design / illustration
WEBSITE Dorèl Xtra Bold
For the graphic design agency Dorèl Xtra Bold in Groningen I made a process-animation that shows their journey from concept to logo-design for Gronings Perspectief. Gronings Perspectief is an initiative from the University of Groningen which does extensive research about the province of Groningen and its inhabitants, their feelings on safety and perspective for the future. Studio Dorèl Xtra Bold carefully translated those feelings and associations concerning the area into a logo. I made the animation that shows their process. The video can be used on social media & websites, to give the (prospective) clients of Dorèl Xtra Bold a peek behind the scenes.