Zeona as Zeeman

Portfolio Zeona as ZEEMANPROJECT TITLE   Zeona as Zeeman

MEDIUM   booklet

DISCIPLINES   graphic design / illustration

WEBSITE  Zeona as Zeeman

In this essay about positive brand association I’ve rebranded myself as Zeeman. Well known in The Netherlands for its cheap clothing, textile concern Zeeman had to deal with a bad image for years. Their clothing was never worn with pride, as it automatically would give the wearer the stigma of being poor. But for quite a while now Zeeman has managed to turn heads in the advertising – world, gaining customers from all segments in the market, and it has become increasingly popular. Not by initiating a massive overhaul of their brand, but by cherishing its own typical qualities and perception, using humour and wit in their advertising campaigns. Click on the cover to read more!Books Zeeman

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