For Pentapark and Mijn Makelaar Heerenveen I designed and illustrated an ad in which their unique approach to real estate is illustrated. Mijn Makelaar Heerenveen is an estate agency located in Heerenveen, The Netherlands. It excels at what brokers call a “Whisper Listing”. Its strength lies in that they are able to find the perfect buyer for your house, without all the hassle. The perfect match is made with a minimum amount of trouble, so both buyer and seller can have the smoothest transition in becoming happy new home owners. The ad appeared in local newspaper the Heerenveense Courant and on Facebook.
For Pentapark andthe UMCG I illustrated an infographic and several icons for the LEAK Study online magazine. The LEAK Study is a comprehensive study aimed at ortopedic surgeons. It was designed to determine what is the best method of treating wounds. Their aim is to attract as many ortopedic surgeons to join the study, so together they can find out which treatment gives the best results and can be used as a future protocol for wound leakage. To explain the importance of participation in the LEAK Study, an online magazine was issued, with interviews with several LEAK Study ambassodors and a patient, to highlight the importance of joining the study.
Poortershoes is a vibrant community centre in the Oosterpoort area in Groningen, The Netherlands. It offers all kinds of activities, like language -, yoga – and art – courses. There are even special courses and activities for children. It also houses a cosy restaurant where a rich 3 – course meal is served for a very friendly price. It has several large halls which can be booked for events and conferences.
I’m currently working on their Facebook page (nót their website, which is done by someone else), to give it a better, more coherent look. I started out by making a banner with a detailed vector illustration of the Poorterhoes (which is housed in an old school building), standing in the middle of a vibrant community. I did not want to stray too much from the original design that has been used by the Poortershoes, which their regular designer made for their website. So I kept the focus on the building and the set of signature colours that are used (burgundy and eggshell). The building is not only a great landmark, but also a great starting point for their visual identity. Also the meals are no longer typed as a regular message on Facebook, but are presented as a festive menu, in the same style.
WIJ Groningen is an organisation which is involved in making the city a better place to live for all its residents. WIJ Rivierenbuurt is a subdivision which specifically targets the neighbourhoods Rivierenbuurt, Zeeheldenbuurt, Badstratenbuurt, Laanhuizen, Grunobuurt, Herewegbuurt, Oosterpoortbuurt and De Meeuwen.
The lightbulb – house was a design I made for a fund named “De Komeet”, which makes it possible for residents to submit their own ideas about how to improve the living circumstances in their neighbourhood. You can think of all kinds of initiatives that might bring the people closer together, like a block – party.
They Draw And Cook is a website initiated by a brother and sister design / illustration duo Nate Padavick and Salli S. Swindell. It features tons of illustrated recipes from illustrators from all over the world. There are certain size requirements for the design and the recipes are best written in English, but you’re free to go wild and make either simple or complicated design, whatever suits you best. The illustrated recipes I make for They Draw And Cook are pretty easy, suited for the novice cook. I might love eating and also drawing food, but I’m a terrible cook. I stick to simple recipes which I can actually prepare myself, and this simplicity also suits the designs and illustrations I make.
HFCM, a fullservice communication agency based in Hoogeveen, The Netherlands, wanted a cheerful Christmas – themed print for the 3D viewers they were handing out that year to their customers. The print had to be somewhat neutral, as they offer their services to all kinds of clients. I went for a winter wonderland – setting featuring a happy snowman, a frosty fox and scattered the light blue sky with holly, for that unmistakable Christmas spirit. At the back of the viewer you could see the HFCM logo and a personalised message.
For my graduation in 2015 I designed a series of fabric – prints to be used in and around the kitchen and dining room. It portrays how the current trends tell us how to live and eat: with caution and authenticity, and a retro – feel to it. The series was named after a weed with blue flowers which can be found in the prints (or in a field, you know, outside…): the Gewone Ereprijs (VeronicaChamaedrys, or Germander Speedwell in English). The Dutch name for this little weed turned out to be very fitting for what I wanted this project to be. Gewone Ereprijs translates roughly to Ordinary Honourary Prize, a prize well – deserved for all those people who grow and conserve their own veggies like it’s 1899.
My (visual) essay on some of my greatest inspirational sources for pattern-design like Stromae, Vlisco, Matthias Hoegg and Studio Job, which can all be seen in the mosaic cover-design. It also features samples of the fabrics I designed for my graduation. Click on the cover to read more!
As an added project to my internship at Bas Kosters Studio, I decided to try my hand at designing my own fabric prints, inspired by the many yards of colourful designer fabrics I’ve handled during my time at the studio. I’ve encorporated my love for both colour and order in these prints. I’m also a big fan of using pop cultural references in my work: using classic well known elements and icons in a different context, in order to change their meaning and significance. I’ve placed these elements like the houndstooth / pied-de-poule / baroque motif in a contemporary and somewhat humorous setting, which gives them a whimsical edge. Aimed at contemporary grown-ups, who are not willing to settle for monotone uni-coloured fashion. King of the Jungle is a lovely pied – de – poule based print for the contemporary macho in vibrant shades of green with lots of cheeky monkeys hidden in the foliage, who all want to be boss. Bananart Nouveau is the result of drawing all kinds of monkeys, after that I went bananas and made this modern vector twist on the classical baroque print, which looks best on a sweater. Modern Monkey Family portrays the modern upperclass family in brown, red, black and white, and has a chic motif.
As an added project to my internship at Bas Kosters Studio, I decided to try my hand at designing my own fabric prints, inspired by the many yards of colourful designer fabrics I’ve handled during my time at the studio. I’ve encorporated my love for both colour and order in these prints. I’m also a big fan of using pop cultural references in my work: using classic well known elements and icons in a different context, in order to change their meaning and significance. In this case I’ve rebranded classic fashion icons as cheap run-of-the-mill items. Eurochiq is my tribute to the international Euroshopper brand, which was a design classic in the Dutch Albert Heijn supermarkets for ages, but sadly got replaced by a more colourful, but less exciting version. It features the IT-bag with several Haute Couture fashion icons in it. High class items on a low budget design, all in the striking red & white colours that put it in a different perspective. Aimed at contemporary grown-ups, who are not willing to settle for monotone uni-coloured fashion.